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Macchiette, Barton/ Roy, Abhijit 作者

McGraw-Hill College

译者

2000-11 出版日期

400 页数

$ 38.99 价格

Pap

丛书系列

9780072474497 图书编码

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Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today. It is packaged with PowerWeb: Marketing. PowerWeb: Marketing is a password-protected Web site that offers professors a turnkey solution for adding the Internet to a course. It includes current articles from "Annual Editions": marketing, curriculum-based materials, weekly updates with assessment, informative and timely world news, refereed Web links, research tools, student study tools, interactive exercises, and much more.

Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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