Marketing

Marketing pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill College
作者:Macchiette, Barton/ Roy, Abhijit
出品人:
页数:400
译者:
出版时间:2000-11
价格:$ 38.99
装帧:Pap
isbn号码:9780072474497
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This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today. It is packaged with PowerWeb: Marketing. PowerWeb: Marketing is a password-protected Web site that offers professors a turnkey solution for adding the Internet to a course. It includes current articles from "Annual Editions": marketing, curriculum-based materials, weekly updates with assessment, informative and timely world news, refereed Web links, research tools, student study tools, interactive exercises, and much more.

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