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Deshpande, Rohit 作者

Sage Pubns

译者

2000-10 出版日期

400 页数

$ 157.07 价格

HRD

丛书系列

9780761921974 图书编码

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发表于2025-01-25

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Using Market Knowledge 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.

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