The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: Section I: retailing in an international context; Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading; Section III: A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment; and, Section IV: A summary and overview with further exercises assignments and recommended reading. The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking. Dual focus, with firm conceptual context supplied in the introductory essays and practitioner insight is provided by the case studies. It includes a range of learning features to help you test your knowledge and develop your thinking. A talented contributor team offers rigorous and far-reaching analysis of the issues and case histories.
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有