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E-Retailing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dennis, Charles/ Fenech, Tino/ Merrilees, Bill 作者

Routledge

译者

2004-10 出版日期

295 页数

$ 73.39 价格

Pap

丛书系列

9780415311427 图书编码

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E-Retailing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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E-Retailing 在线电子书图书描述

Most experts agree that the advent of internet retailing has transformed the marketplace, but students of the subject have until now had to search far and wide for comprehensive up-to-date analysis of the new business landscape. Coverage of the recent dot-com boom and bust obscured the the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally to over u1billion in 2004. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Case studies include: Ipod Nike Amazon e-Bay McDonald's Nokia With accessibly written features such as Key Learning Points, Questions, Think Points and Further Reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

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