Fail Better!

Fail Better! pdf epub mobi txt 電子書 下載2025

出版者:Independent Pub Group
作者:Brown, Stephen
出品人:
頁數:224
译者:
出版時間:2008-6
價格:$ 22.54
裝幀:HRD
isbn號碼:9780462099040
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Championing those who challenged conventional marketing wisdom, 30 marketing mavericksare profiled in this candid examination of failure and commercial success. Arguing that those who are brilliantly successful—such as P. T. Barnum, Bill Gates, James Dyson, and Martha Stewart—often use marketing methods that go against the grain, this analysis redefines the word “failure” and advocates the use of nontraditional business and marketing tactics. Each example shows how the marketer in question epitomized a never-say-die mindset and achieved triumph despite their seemingly faulty techniques.

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