Key Account Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Cheverton, Peter 作者

Kogan Page Ltd

译者

2004-3 出版日期

352 页数

55 价格

平装

丛书系列

9780749441692 图书编码

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发表于2024-11-29

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Key Account Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Key Account Management 在线电子书图书描述

This work comes with a free CD-ROM containing key account selection software and planning tools. Any organization's key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM).Apart from finding great resonance with business practitioners all over the world, "Key Account Management" has established itself on many academic reading lists. Translated into five languages, it was also short-listed for Business Book of the Year in Sweden (2002). This new edition features: lots of new case studies; several new chapters; significant updates on Selecting Key Customers, Key Account plans and the use of IT; a new and updated CD-ROM containing the Insight key account selection software and planning tools.

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