Born to Buy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Born to Buy

简体网页||繁体网页
Juliet B. Schor 作者
Scribner
译者
2005-10 出版日期
304 页数
USD 16.00 价格
Paperback
丛书系列
9780684870564 图书编码

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发表于2024-11-25


Born to Buy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Born to Buy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Born to Buy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Born to Buy 在线电子书 用户评价

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@2020-03-16 12:56:16

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@2020-03-16 12:56:16

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就是这本蛋痛的书!!!!烦死了!!!!

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@2020-03-16 12:56:16

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@2020-03-16 12:56:16

Born to Buy 在线电子书 著者简介


Born to Buy 在线电子书 图书目录


Born to Buy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Born to Buy 在线电子书 图书描述

Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, "New York Times" bestselling author of "The Overworked American, " examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.Like Barbara Ehrenreich's "Nickel and Dimed, " Mary Pipher's "Reviving Ophelia, " and Malcolm Gladwell's "The Tipping Point, Born to Buy" is a major contribution to our understanding of a contemporary trend and its effects on the culture.

Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid feeling overwhelmed by the avariciousness, omnipotence, and ingenuity of the advertising industry Juliet B. Schor portrays when it comes to transforming preschool kids into voracious, 'tude-infused consumers. Intermixing research data with anecdotal illustrations, Schor chronicles the rapid development of a once-shackled industry that now markets R-rated movies to 9-year-olds. The mind boggles at the notion that Seventeen magazine's target readership is now pre-teens. While Schor unearths a surplus of information on the effectiveness of advertising, she's not nearly as adept at proposing effective responses. Reacting to the power and creativity of the consumer culture with politically unfeasible regulation and parental diligence is a little like attacking Frankenstein's creature with torches. Still, Born to Buy is an eye-opening account of an industry that is commercializing childhood with remarkable effectiveness and insouciance. --Steven Stolder --This text refers to an out of print or unavailable edition of this title.

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Born to Buy 在线电子书 读后感

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kindle那些划重点的人!怎么看了两章就不划了?!气死我了!!!

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kindle那些划重点的人!怎么看了两章就不划了?!气死我了!!!

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kindle那些划重点的人!怎么看了两章就不划了?!气死我了!!!

评分

kindle那些划重点的人!怎么看了两章就不划了?!气死我了!!!

评分

kindle那些划重点的人!怎么看了两章就不划了?!气死我了!!!

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