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Beamish, Paul W. (EDT) 作者

McGraw-Hill College

譯者

2003-10 出版日期

0 頁數

$ 251.99 價格

HRD

叢書系列

9780072975383 圖書編碼

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International Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

International Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

International Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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International Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

International Management 在線電子書圖書描述

Beamish, Morrison, Rosenweig and Inkpen's, "International Management, 5e" is an "international", international-management book. It looks at how firms become and remain international in scope. The first four editions were used in hundreds of universities and colleges in over 20 countries. The book focuses on issues of international management common and important to business people "everywhere". It is about the experiences of firms of all sizes, from many countries and regions (North America, South America, Western Europe, Eastern Europe, Middle East, Asia, Africa, etc.), as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Through carefully selected comprehensive case studies and integrated text material, this book bridges both the internationalization process and multinational management. Beamish, Morrison, Rosenzweig and Inkpen, four highly-experienced international business teachers/researchers, offer an integrated text and casebook which has been constantly refined and updated for over a decade.

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