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Gurus on Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Adair, John 作者

Natl Book Network

译者

出版日期

162 页数

$ 27.06 价格

Pap

丛书系列

9781854182432 图书编码

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发表于2024-09-17

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Gurus on Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Gurus on Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gurus on Marketing 在线电子书图书描述

one stop resume of the major gurus who have had a critical influence on marketing thinking and development.This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarize, contrast and comment on the key concepts with knowledge, depth and insight.He describes the key ideas of each guru, places them in context and explains their significance. He shows you how they've been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.The gurus covered in detail include: Peter DruckerTheodore LevittMichael PorterPhilip KotlerTom PetersGeorge DayJagdish ShethThomas Nagle

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