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Strategic Issues in International Retailing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dawson, John A. (EDT)/ Larke, Roy (EDT)/ Mukoyama, Masao (EDT) 作者

Routledge

译者

2006-8 出版日期

224 页数

$ 63.22 价格

Pap

丛书系列

9780415343718 图书编码

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Strategic Issues in International Retailing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Issues in International Retailing 在线电子书图书描述

As retail becomes a globalized sector, the existing concepts and theories of international business fit uneasily with it. This significant book takes a strategic approach to this topic, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing, and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

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