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The Fake Factor 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Mccartney, Sarah 作者

Independent Pub Group

譯者

出版日期

230 頁數

18.95 價格

Pap

叢書系列

9781904879428 圖書編碼

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發表於2024-11-12

The Fake Factor 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Fake Factor 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Fake Factor 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Fake Factor 在線電子書著者簡介

Sarah McCartney is a marketing consultant and a former media planner and promotion manager for the Guardian and the Observer.

The Fake Factor 在線電子書著者簡介

The Fake Factor 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Fake Factor 在線電子書圖書描述

The complex relationship between expensive brands, such as Coach, Gucci, and Prada, and their knockoff counterparts is examined in this sociological look at high-end branding. Assuming that branding, and the high price that often comes with it, is a guarantee for high quality, this analysis looks not only at what it takes for a brand to become worthy of being copied, but also at why consumers forego quality for brand recognition and even brag about their fake's lack of credibility. The financial and emotional benefits of fakes for both consumers and fake manufacturers are discussed, as well as what brands can do to entice consumers to buy the real thing. For marketing students, professionals, and those interested in the luxury goods market, this unusual analysis provides a fresh perspective on marketing's ever-elusive desire to understand what it is that drives consumers to buy what they buy.

The Fake Factor 在線電子書下載 mobi epub pdf txt 在線電子書下載

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