Business of Sport Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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John Beech 作者

Financal Times Management

译者

2004-12-31 出版日期

528 页数

GBP 52.99 价格

Paperback

丛书系列

9780273682684 图书编码

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发表于2024-11-26

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Business of Sport Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need to deliver. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses. Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media. Set in an international environment the authors have been careful to choose stimulating examples from a wide variety of sports.

Business of Sport Management 在线电子书下载 mobi epub pdf txt 在线电子书下载

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