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Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Guth, David W./ Marsh, Charles 作者

Addison-Wesley

译者

2002-6 出版日期

624 页数

$ 105.09 价格

Pap

丛书系列

9780205459537 图书编码

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Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Public Relations 在线电子书图书描述

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

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