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Grunert, Klaus G. (EDT)/ Thogersen, John (EDT)/ Olander, Folke (EDT) 作者

Springer Verlag

译者

2005-3 出版日期

380 页数

$ 247.47 价格

HRD

丛书系列

9780387250038 图书编码

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The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding consumers - the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes - is of vital importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment.

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