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Essentials of Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Perreault, William D./ McCarthy, Jerome E./ McCarthy, E. Jerome 作者

McGraw-Hill College

譯者

2005-7 出版日期

688 頁數

$ 165.97 價格

Pap

叢書系列

9780073049205 圖書編碼

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發表於2024-11-29

Essentials of Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Essentials of Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Essentials of Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Essentials of Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Essentials of Marketing 在線電子書圖書描述

Essentials of Marketing is a brief version of Basic Marketing. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability

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