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Adventures in Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Guth, David W./ Marsh, Charles 作者

Addison-Wesley

译者

2004-10 出版日期

384 页数

$ 136.96 价格

Pap

丛书系列

9780205405701 图书编码

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Adventures in Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

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