Market New Products Successfully 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Clancy, Kevin J./ Krieg, Peter C./ Wolf, Marianne Mcgarry 作者

Rowman & Littlefield Pub Inc

譯者

2006-2 出版日期

368 頁數

$ 52.55 價格

HRD

叢書系列

9780739111796 圖書編碼

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發表於2025-01-09

Market New Products Successfully 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Market New Products Successfully 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Market New Products Successfully 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Market New Products Successfully 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Market New Products Successfully 在線電子書圖書描述

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

Market New Products Successfully 在線電子書下載 mobi epub pdf txt 在線電子書下載

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