The Retailing Reader 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Dawson, John 作者

Routledge

譯者

2006-12 出版日期

488 頁數

$ 254.25 價格

HRD

叢書系列

9780415356381 圖書編碼

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發表於2024-11-13

The Retailing Reader 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Retailing Reader 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Retailing Reader 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Retailing Reader 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing.Organized into five sections, each of which includes an illuminating editorial overview, "The Retailing Reader" examines: consumers and shoppers retail branding and marketing merchandising and buying; strategy, power and policy international retailing. Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. "The Retailing Reader" presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

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