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"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all–– find the prospects, staff the program, and ask for the money. The sidebar stories and real–world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."
––Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana
Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy–to–read. With in–depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts–and–bolts presentation focuses on how to create a prospect–centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
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