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Media Promotion and Marketing for Broadcasting, Cable and the Internet 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Media Promotion and Marketing for Broadcasting, Cable and the Internet
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Eastman, Susan Tyler (EDT)/ Ferguson, Douglas A. (EDT)/ Klein, Robert A. (EDT) 作者
Butterworth-Heinemann
譯者
2006-1 出版日期
352 頁數
$ 55.31 價格
Pap
叢書系列
9780240807621 圖書編碼

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Media Promotion and Marketing for Broadcasting, Cable and the Internet 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Media Promotion and Marketing for Broadcasting, Cable and the Internet 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Media Promotion and Marketing for Broadcasting, Cable and the Internet 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


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Media Promotion and Marketing for Broadcasting, Cable and the Internet 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Media Promotion and Marketing for Broadcasting, Cable and the Internet 在線電子書 圖書描述

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Media Promotion and Marketing for Broadcasting, Cable and the Internet 在線電子書 下載 mobi epub pdf txt 在線電子書下載
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Media Promotion and Marketing for Broadcasting, Cable and the Internet 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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