Customer Intelligence

Customer Intelligence pdf epub mobi txt 电子书 下载 2025

出版者:John Wiley & Sons Inc
作者:Kelly, Sean
出品人:
页数:276
译者:
出版时间:2006-1
价格:542.00元
装帧:HRD
isbn号码:9780470018583
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Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

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