Event Studies 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Event Studies

简体网页||繁体网页
Donald Getz 作者
Butterworth-Heinemann
译者
2007-07-25 出版日期
352 页数
USD 54.95 价格
Paperback
丛书系列
9780750669597 图书编码

Event Studies 在线电子书 图书标签: 节事  event  ProjectManagement  Getz,D   


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发表于2024-11-23


Event Studies 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Event Studies 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Event Studies 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Event Studies 在线电子书 用户评价

评分

Getz是节事之父,对节事的理论阐释非常到位,书中提到的一些的理论及研究方向至今仍是节事研究的热点。

评分

Getz是节事之父,对节事的理论阐释非常到位,书中提到的一些的理论及研究方向至今仍是节事研究的热点。

评分

Getz是节事之父,对节事的理论阐释非常到位,书中提到的一些的理论及研究方向至今仍是节事研究的热点。

评分

Getz是节事之父,对节事的理论阐释非常到位,书中提到的一些的理论及研究方向至今仍是节事研究的热点。

评分

Getz是节事之父,对节事的理论阐释非常到位,书中提到的一些的理论及研究方向至今仍是节事研究的热点。

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Event Studies 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Event Studies 在线电子书 图书描述

Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event Studies until now. As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplinary research and theoretical orientation. "Event Studies" is the first text to embrace this new direction in the field of event management providing: Students and practitioners with an explanation of why planned events are important from a social/cultural, economic and environmental perspective; Readers with an understanding of how various disciplines and other professional fields view planned events, and the contributions they make to understanding events; And research students with a detailed evaluation of research issues and challenges, and of methodologies and theories applicable to event studies.The bibliography is extensive and numerous research examples are provided. It provides professionals with a tool to expand their knowledge well beyond the art and science of producing events to include the philosophical and scientific foundations of event studies. For the event management student, and for professionals, "Event Studies" provides the necessary body of knowledge and theoretical /methodological underpinnings on the subject of planned events. This is the only comprehensive text on event studies, which includes theoretical and methodological discussion. It provides a detailed overview of published research, an evaluation of research themes pertinent to events, disciplinary perspectives, and identification of research questions as well as a framework for understanding and creating knowledge about special events.

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