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Thomke, Stefan H. 作者

McGraw-Hill College

译者

2006-1 出版日期

600 页数

$ 179.39 价格

HRD

丛书系列

9780073023014 图书编码

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Managing Product and Service Development 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This text offers a new option for instructors interested in emphasizing a balance between products and services. "Managing Product and Service Development" is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, and frameworks known today, and introduces new approaches that hold promise for the future. Many texts are either aimed at engineering or marketing specialists and do not adequately address the often difficult general management issues that arise in complex development project.This book does not require training or experience in a technical field but addresses the role of new technologies in product development. In this text students learn about innovation through exploration. All the material has been developed and tested in the MBA and executive education classroom at Harvard Business School. The Instructor's Manual (IM), as only part of this text's proven teaching materials, describes an optional student project that complements in-class sessions.

Managing Product and Service Development 在线电子书下载 mobi epub pdf txt 在线电子书下载

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