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Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hansen-Horn, Tricia 作者

Prentice Hall

译者

2007-1 出版日期

416 页数

$ 96.50 价格

Pap

丛书系列

9780205393558 图书编码

Public Relations 在线电子书图书标签: 英文原版

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发表于2024-11-27

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Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Public Relations: From Theory to Practiceprovides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentation and a variety of case study contexts. This practical book examines a range of theories--from functional, cultural, rhetorical, and critical to feminist, postmodern, and alternative--in a variety of contexts compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field--a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help the reader make connections between theories and their application in the real world. Reflective questions guide the reader through the nuances of this connection.

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