Walk into a liquor store today and you'll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, "The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, " is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what's now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.
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苏威最黑暗的80年代着墨不多，甚至还要依靠引用malt advocate。对IB理解有些小错误，同时不够全面——要知道这是一本讲烈酒商业的书，IB这些方面怎么能忽略？
评分苏威最黑暗的80年代着墨不多，甚至还要依靠引用malt advocate。对IB理解有些小错误，同时不够全面——要知道这是一本讲烈酒商业的书，IB这些方面怎么能忽略？
评分苏威最黑暗的80年代着墨不多，甚至还要依靠引用malt advocate。对IB理解有些小错误，同时不够全面——要知道这是一本讲烈酒商业的书，IB这些方面怎么能忽略？
评分苏威最黑暗的80年代着墨不多，甚至还要依靠引用malt advocate。对IB理解有些小错误，同时不够全面——要知道这是一本讲烈酒商业的书，IB这些方面怎么能忽略？
评分苏威最黑暗的80年代着墨不多，甚至还要依靠引用malt advocate。对IB理解有些小错误，同时不够全面——要知道这是一本讲烈酒商业的书，IB这些方面怎么能忽略？
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