The Art of Digital Branding 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Cocoran, Ian 作者

St Martins Pr

譯者

2007-8 出版日期

272 頁數

CDN$ 24.95 價格

HRD

叢書系列

9781581154887 圖書編碼

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發表於2024-09-09

The Art of Digital Branding 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Art of Digital Branding 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Art of Digital Branding 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Art of Digital Branding 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Art of Digital Branding 在線電子書圖書描述

The up-to-the-minute guide to establishing a brand on the Internet

Here's the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran , a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from The Art of Digital Branding .

• Real-life examples of good and bad online branding efforts

• Focuses specifically on Web branding techniques

• Branding is key to building business

The Art of Digital Branding 在線電子書下載 mobi epub pdf txt 在線電子書下載

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