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Baier-Stein, Donna/ MacAaron, Alexandra/ Stein, Donna Baier 作者

Thomson Learning College

译者

2004-11 出版日期

271 页数

$ 42.88 价格

HRD

丛书系列

9780324200577 图书编码

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The New Marketing Conversation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The New Marketing Conversation 在线电子书图书描述

Written for practitioners from the executive level to the operational level, THE NEW MARKETING CONVERSATION: CREATING AND STRENGTHENIN RELATIONSHIPS BETWEEN BUYERS AND SELLERS helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding.

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