Managing Corporate Reputation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dalton, John 作者

Natl Book Network

译者

出版日期

277 页数

$ 209.05 价格

Pap

丛书系列

9781854182722 图书编码

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发表于2024-11-10

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Managing Corporate Reputation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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'You cannot ignore that corporations are under the microscope as never before."It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few.Now this expert, readable and practical report puts that right.The dynamics of corporate reputation and the factors governing is are complex. Will an ethical stance lead to grown of reputation capital? Will that result in improved financial performance? What are the issues that can impact most on reputation, and how best to minimise risk?Factors that have focused on fiercer spotlight on reputation: corporate scandals exposed in the mediapressure from NGOscorporate governance issuesglobalisation and increased competitiontrade liberalisation and increasing competitionThis report shows you how to: develop PR, brands and relationship management as the vanguards of your corporate reputationstrengthen your internal as well as external communicationsimprove the effective management of your stakeholdersbuild trust in the corporation at a time of failing confidence and increasing media pressure

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