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Business to Business Marketing Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Martin P. Block 作者

Cengage Learning

译者

2005-4-11 出版日期

288 页数

USD 101.95 价格

Hardcover

丛书系列

9780324222302 图书编码

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Business to Business Marketing Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Business to Business Marketing Research 在线电子书图书描述

BUSINESS TO BUSINESS MARKETING RESEARCH is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research. an accompanying CD enables users to apply the tips and techniques to live data.

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