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Entrepreneurship Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Gundry, Lisa K./ Kickul, Jill R. 作者

Sage Pubns

译者

2006-9 出版日期

424 页数

$ 102.77 价格

HRD

丛书系列

9781412916561 图书编码

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Entrepreneurship Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Entrepreneurship Strategy presents a framework for strategy in entrepreneurial organizations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures. The focus of the text is on entrepreneurial strategies that can be crafted and implemented within small and medium-sized organizations as these firms proceed through the stages of development. The unique approach of this book is its segmentation of entrepreneurship strategies across the life cycle of business growth. Most strategy texts present content that is segmented by the type or level of strategy (e.g. marketing, human resources, production strategies) rather than the changing pattern of strategic needs faced by the new venture.

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