There are hundreds of daily opportunities for talking up a business, and this helpful and informative resource details how to make word-of-mouth work and how to identify and make the most of every chance to promote and grow a business without spending a fortune on expensive advertising. The importance of understanding the basics of good verbal communication is stressed, and there are tips on networking effectively, generating new clients by telemarketing, and running seminars and presentations. Also detailed are ideas on how to publicize a business through radio interviews, sponsorship, and street-festival participation. Practical examples throughout provide a real-life perspective on each of these ideas.
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