Explaining Consumer Choice 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gordon R. Foxall 作者

Palgrave Macmillan

译者

2007-08-15 出版日期

256 页数

USD 100.00 价格

Hardcover

丛书系列

9781403998620 图书编码

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发表于2024-11-30

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Explaining Consumer Choice 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Explaining Consumer Choice 在线电子书图书描述

This book presents the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. The accumulated empirical results, which draw on behavioural economics, psychology, and marketing, are summarized, after which the philosophy of science that underpins the model is explored. Foxall's contribution to the debate about the explanation of consumer choice, intentional behaviourism, is both expounded and critiqued, and the resulting synthesis is explored in relation to its relevance to marketing management, public policy on environmental matters, the adoption and diffusion of innovations, and further research in consumer behaviour and marketing. This is a major contribution to consumer research and marketing theory.

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