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CEO-Speak 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Amernic/ Russell 作者

McGill Queens Univ Pr

译者

2007-9 出版日期

256 页数

$ 28.19 价格

Pap

丛书系列

9780773533202 图书编码

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CEO-Speak 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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In a post-Enron world, corporate accountability and ethical behaviour have become increasingly important. Joel Amernic and Russell Craig consider the implications of the corporate language of leadership. "CEO-Speak" explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, "CEO-Speak" serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

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