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Segal, Clare 作者

John Wiley & Sons Inc

译者

2008-12 出版日期

295 页数

289.00元价格

HRD

丛书系列

9780787994044 图书编码

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The Influential Fundraiser 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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How to apply the latest developments in psychology and neurology for better fundraising and influencing skills Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist. Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

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