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Yours, Mine, and Ours

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McLeish, Barry J. 作者
John Wiley & Sons Inc
译者
2007-8 出版日期
224 页数
289.00元 价格
HRD
丛书系列
9780470126400 图书编码

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发表于2025-01-25


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PRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor Experience "Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%." ----Ron Ward Executive Director Camp Berea "Nonprofits face constant pressure from a public scrutinizing our every move, demanding more service for less cost. Into this perfect storm, Barry McLeish has cast a lifeline. He has given us the power to discern snake oil from salve and to craft custom strategies for our unique organizations. Those who survive the future shakeout and fragmentation of our industry will owe an eternal debt of gratitude to the likes of Barry McLeish and his tribe." ----Tony Lee Associate Director of Development Habitat for Humanity "Becoming more donor--centric is not a choice----ita s a strategic imperative. This timely book from a seasoned and very savvy practitioner sounds an urgently needed wake--up alarm for nonprofits that have yet to align their work with the hearts and minds of their donors. If youa re an executive or board member of a nonprofit, after reading this book dona t even dream of hitting the snooze button. In todaya s environment, it could well be your organizationa s last nap." ----Larry F. Johnston, PhD President McConkey, Johnston International "Keeping up with the sea change in the business of philanthropy has become a full--time job for fundraisers and for managers of nonprofits. McLeisha s book explores the expanded expectations of twenty--first--century donors and offers a road map to guide development professionals in building meaningful relationships that will insure years of engaged support. This book goes beyond conventional concepts of branding and marketing into the creation of authentic partnerships between donors and organizations." ----Linda G. Steckley Vice President for Development and Executive Education The Brookings Institution "The words of Albert Szent--Gyorgyi, the biochemist, summarize Barrya s latest thoughts: a Discovery consists of seeing what everybody has seen and thinking what nobody has thought.a The reader who captures Barrya s insights and personally adapts and applies them will benefit greatly." ----Larry Fuhrer, Founder/President Presidential Services Ltd.

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