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Kellogg on Advertising and Media 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Philip Kotler 作者

John Wiley & Sons Inc

译者

2008-4 出版日期

292 页数

217.00元价格

HRD

丛书系列

9780470119860 图书编码

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发表于2024-11-10

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Kellogg on Advertising and Media 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

Kellogg on Advertising and Media 在线电子书下载 mobi epub pdf txt 在线电子书下载

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