PR! - A Social History of Spin

PR! - A Social History of Spin pdf epub mobi txt 电子书 下载 2025

出版者:Basic Books
作者:Stuart Ewen
出品人:
页数:480
译者:
出版时间:1996-11
价格:USD 20.95
装帧:Paperback
isbn号码:9780465061792
丛书系列:
图书标签:
  • 传播学 
  • propaganda 
  • 宣传 
  • communication 
  • advertising 
  • 政治学 
  • 学 
  • 历史 
  •  
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Based on unexplored and often confidential sources from AT&T, the National Association of Manufacturers, Standard Oil, and other major institutions, this book shows how the art of public relations has molded the "public mind" and warped the contours of American democracy. Beginning during the first World War, the book chronicles the birth pangs and coming of age of the PR culture and explores the ideas that have inspired PR strategies down through the years. 30 photos.

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