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Fred David 作者

Prentice Hall

译者

2006-04-06 出版日期

432 页数

USD 118.67 价格

Paperback

丛书系列

9780131871304 图书编码

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发表于2024-11-28

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Strategic Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Management 在线电子书图书描述

"Strategic Management Cases,11e" offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available. The 38 featured cases include in the 11th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries. For consultants and other strategic planners.

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