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Bernstein, David 作者

Phaidon Inc Ltd

译者

1997-10 出版日期

240 页数

$ 84.75 价格

HRD

丛书系列

9780714836355 图书编码

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发表于2024-11-13

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Advertising Outdoors 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising Outdoors 在线电子书图书描述

Outdoor advertising is one of the oldest and purest forms of communication. From the earliest painted Roman walls to the latest video walls and laser projections in Times Square and Piccadilly Circus, commercial signs have been ubiquitous. This text charts this dynamic exterior medium, looking at the art and ingenuity of art directors and copywriters who devise the artwork and ideas and exploring how their creative input drives an industry that supplies large-scale frames: billboards; transit shelters; bus sides; train cards; 'phone boxes; taxis; airships; and many other locations. Offering the ultimate exposure, outdoor advertising is also seen as the toughest advertising medium. Wherever creators are designing for, they are working within the same limits and unlike newspaper and television advertising there are no accompanying props - the city becomes the context.

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