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The Sporting Goods Industry 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lipsey, Richard A. 作者

McFarland & Co Inc Pub

译者

2006-8 出版日期

169 页数

$ 33.84 价格

Pap

丛书系列

9780786427185 图书编码

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The Sporting Goods Industry 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Sporting Goods Industry 在线电子书图书描述

This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers? products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations.

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