Essentials of Marketing Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Blythe, Jim 作者

Prentice Hall

译者

2006-5 出版日期

352 页数

$ 158.57 价格

Pap

丛书系列

9780273702054 图书编码

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Essentials of Marketing Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Essentials of Marketing Communications 在线电子书下载 mobi epub pdf txt 在线电子书下载

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