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A Focused Issue on The Marketing Process in Organizational Competence 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

A Focused Issue on The Marketing Process in Organizational Competence
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Sanchez, Ron (EDT)/ Freiling, Jorg (EDT) 作者
Elsevier Science Ltd
譯者
2005-12 出版日期
282 頁數
$ 126.50 價格
HRD
叢書系列
9780762312092 圖書編碼

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發表於2024-11-25

A Focused Issue on The Marketing Process in Organizational Competence 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

A Focused Issue on The Marketing Process in Organizational Competence 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

A Focused Issue on The Marketing Process in Organizational Competence 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


A Focused Issue on The Marketing Process in Organizational Competence 在線電子書 用戶評價

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A Focused Issue on The Marketing Process in Organizational Competence 在線電子書 著者簡介

A Focused Issue on The Marketing Process in Organizational Competence 在線電子書 著者簡介

A Focused Issue on The Marketing Process in Organizational Competence 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

A Focused Issue on The Marketing Process in Organizational Competence 在線電子書 圖書描述

This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in "RCBM" will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.

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