Current Issues in Political Marketing

Current Issues in Political Marketing pdf epub mobi txt 电子书 下载 2025

出版者:Haworth Pr Inc
作者:Wymer, Walter W. (EDT)/ Lees-Marshment, Jennifer (EDT)
出品人:
页数:347
译者:
出版时间:2006-5
价格:$ 152.55
装帧:HRD
isbn号码:9780789024374
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"Current Issues in Political Marketing" presents up-to date theory and research findings from academics working in political science, advertising and management and experts who provide guidance on how to make a non-profit organisation work efficiently and make it stand out from a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It is an essential title that will help develop strategies that make effective use of limited resources as non-profit organisations face greater competitions and more daunting obstacles in the struggle for government funding.

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