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Current Issues in Political Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Wymer, Walter W. (EDT)/ Lees-Marshment, Jennifer (EDT) 作者

Haworth Pr Inc

译者

2006-5 出版日期

347 页数

$ 152.55 价格

HRD

丛书系列

9780789024374 图书编码

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Current Issues in Political Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Current Issues in Political Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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"Current Issues in Political Marketing" presents up-to date theory and research findings from academics working in political science, advertising and management and experts who provide guidance on how to make a non-profit organisation work efficiently and make it stand out from a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It is an essential title that will help develop strategies that make effective use of limited resources as non-profit organisations face greater competitions and more daunting obstacles in the struggle for government funding.

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