The Marketing Research Guide 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The Marketing Research Guide

簡體網頁||繁體網頁
Robert E Stevens 作者
Routledge
譯者
2005-11-18 出版日期
446 頁數
USD 100.00 價格
Hardcover
叢書系列
9780789024169 圖書編碼

The Marketing Research Guide 在線電子書 圖書標籤:  


喜歡 The Marketing Research Guide 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-11

The Marketing Research Guide 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Marketing Research Guide 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Marketing Research Guide 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



The Marketing Research Guide 在線電子書 用戶評價

評分

評分

評分

評分

評分

The Marketing Research Guide 在線電子書 著者簡介


The Marketing Research Guide 在線電子書 著者簡介


The Marketing Research Guide 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Marketing Research Guide 在線電子書 圖書描述

Get the tools you need for effective market research including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine's 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.

The Marketing Research Guide 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

The Marketing Research Guide 在線電子書 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

The Marketing Research Guide 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





The Marketing Research Guide 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有