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Merchandising of Fashion Products 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Kincade, Doris H./ Gibson, Fay Y. R. 作者

Prentice Hall

译者

2009-2 出版日期

655 页数

$ 117.07 价格

Pap

丛书系列

9780131731257 图书编码

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发表于2025-01-10

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Merchandising of Fashion Products 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Merchandising of Fashion Products 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Merchandising of Fashion Products 在线电子书图书描述

Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer,s shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.

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