Advertising Now. TV Commercials 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Julius Wiedemann 作者

Taschen

译者

2009 出版日期

448 页数

$ 39.99 价格

Paperback

丛书系列

9783822840290 图书编码

Advertising Now. TV Commercials 在线电子书图书标签: 广告

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Advertising Now. TV Commercials 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Advertising Now. TV Commercials 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Advertising Now. TV Commercials 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Advertising Now. TV Commercials 在线电子书图书描述

As seen on TV! From Apple and Audi to public awareness, the very best of today's television ads Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across. This guide rounds up the best commercials of recent years. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them. All ads featured in the book are on the included DVD.

Advertising Now. TV Commercials 在线电子书下载 mobi epub pdf txt 在线电子书下载

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