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Imaging in Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Johnson, Fern L. 作者

Routledge

譯者

2007-12 出版日期

272 頁數

$ 129.95 價格

HRD

叢書系列

9780415978811 圖書編碼

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發表於2024-11-10

Imaging in Advertising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Imaging in Advertising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Imaging in Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Imaging in Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Imaging in Advertising 在線電子書圖書描述

While scholarship on the visual elements of advertising has advanced our understanding of communication and media, the language elements - or 'verbal images' of the advertisement tend to be downplayed, providing a truncated analysis. "Imaging in Advertising" explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. Through a series of case studies, Fern L. Johnson examines how the verbal and visual produce meaning - exploring advertisements for cigarettes, alcohol, and cosmetics - and argues that the verbal images in advertising are as important as the visual images, treating advertisements as a structured whole, rather than a series of fragments.

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