While You're Reading 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Unger, Gerard 作者

Perseus Distribution Services

译者

2007-6 出版日期

232 页数

$ 39.49 价格

HRD

丛书系列

9780976224518 图书编码

While You're Reading 在线电子书图书标签: 设计 HCI 字体 Typography

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发表于2024-09-19

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While You're Reading 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

While You're Reading 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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While You're Reading 在线电子书图书描述

This book is about everything that happens while you’re reading – in front of your eyes and inside your head – and about what type designers, typographers and graphic designers bring to a page to make it happen.

Renowned type designer Gerard Unger distills decades of design experience into a playful, accessible text that reflects the range of his professional projects, from designing the fonts read daily by millions in USA Today to being responsible for the look of the highway and metro signs in the Netherlands.

For Unger, regardless of the application, designers should always consider two important questions: How is it possible to read without seeing any letters? To what extent do all readers possess hidden typographic knowledge? Keeping these two core ideas in mind, Unger explores such topics as legibility, invisible typography, pattern recognition, the reading process, the ergonomics of letterforms, the universe of signs, negative space and typographic illusions.

The most seasoned typographers and designers will find as much value in this fresh, first-ever English translation as beginners and the curious who have always wondered how reading happens.

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