Design Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Design Management

简体网页||繁体网页
Jerrard, Robert/ Hands, David 作者
Routledge
译者
2007-11 出版日期
224 页数
$ 209.05 价格
HRD
丛书系列
9780415393331 图书编码

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Design Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Design Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Design Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Quantifying and assessing the value of an organization's design department can be problematic. The tools traditionally used by auditors are usually insufficient to 'measure' either the value of design projects or their influence within an organization. This book demystifies the design development and design management process, scrutinising it against a new set of auditing principles which illuminates its true value in a contemporary context. Featuring a series of international case studies, Design Management: Exploring Fieldwork and Applications argues that assessment of the design function within any organization must incorporate both qualitative and quantitative research methods. The book explores a number of key themes, such as new product development, risk in design and corporate identity. Moreover, by drawing on a range of techniques from the social sciences, the authors rigorously develop means by which design may be understood accurately. This book represents an important and timely contribution to our knowledge of the management of product and service innovation. It will be an invaluable text for students and researchers working in design and management.

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