Fashion for the People 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Worth, Rachel 作者

Palgrave Macmillan

译者

2006-12 出版日期

168 页数

$ 34.97 价格

Pap

丛书系列

9781845201746 图书编码

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发表于2024-11-10

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Fashion for the People 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marks & Spencer is an institution synonymous with quality, reliability, and customer care. But do we associate it with 'fashion'? Drawing on previously unpublished company archives, Fashion for the People considers the company's contribution to British - and, since the 1970s, international - fashion. The author discusses how, from the 1920s, Marks & Spencer brought fashion to the high street, offering well-designed clothing at affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion. Marks & Spencer is not just a stalwart of the British high street. As this book shows, it has also brought fashion to the masses.

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